Job Description
Lead one of Australia’s most loved dessert brands, driving campaigns, flavour innovation and growth for an iconic FMCG favourite loved nationwide
We’re exclusively partnering with a leading FMCG business in the desserts category to appoint a Brand Manager for one of Australia’s most loved and recognisable consumer brands.
This is more than a marketing role, it’s a chance to shape the next chapter of a true Aussie classic, driving brand growth through bold creative, meaningful partnerships, and flavour innovation that consumers can’t resist.
Responsibilities:
- Lead end-to-end project management for new product development and brand renovation, from concept and packaging through to commercialisation.
- Own campaign development, briefing, managing, and executing ATL, digital, social, and trade marketing activity.
- Drive annual brand planning, developing long-term strategies to strengthen brand equity and penetr...