Job Description
Under the direction of the Group Brand Manager, the Brand Manager will be responsible for the management and direction of assigned Pernod Ricard Brands through formulation of brand strategy, planning and implementation of marketing & promotional activities.
The incumbent is accountable for building the brand equity and image of assigned brand(s), achieving market share and to liaise closely with all relevant personnel to ensure the right execution of brand direction and successful implementation of all planned brand activities within agreed budget and timing.
Key Responsibilities and Job-Related Characteristics:
Brand strategy & marketing planning
- Conduct/organize brand review and strategic/disruptive workshops to identify key brand issues / opportunities and strategic direction
- Strategise, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.