Job Description
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We are looking for a strategic and creative Brand Manager to lead the brand direction, positioning, product launch, marketing campaigns, retail support, and brand growth for our wellness and lifestyle brands.
- Develop brand strategy, positioning, target audience, and key selling points.
- Plan and execute product launches and go-to-market strategies.
- Manage marketing campaigns across social media, KOL, retail, e-commerce, and pharmacy channels.
- Support sales team with buyer decks, product presentations, promoter scripts, and retail materials.
- Provide content direction for social media, KOL briefs, video ideas, and product education.
- Work with designers on packaging, POSM, brochures, campaign visuals, and brand guidelines.
- Conduct market and competitor research.
- Monitor brand performance, sales feedback, campaign results, and consumer response.
- Coordinate with internal teams, supplier...