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Brand Manager

Coty

📍 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers
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Job Description

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

You will be reporting to Marketing Lead, and you will manage:

Brand Marketing, ATL: Digital Communication

  • Develop short to long-term brand and launch plans in conjunction with global & ISEA ambition with measurable KPI, aimed at driving sell-out, sales productivity ranking and market share.

  • Collaborate with media agencies to craft a strong ATL marketing plan aligned with brand/ launch objectives and budget.

  • Make strategic decisions around big bets and priorities, with a view to make big bigger

  • Monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI. Able to adjust strategies with a...
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    Job Details

    Location Kuala Lumpur, Federal Territory of Kuala Lumpur
    Job Type Full-time
    Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    Posted June 09, 2026
    Deadline July 19, 2026