Job Description
As a Brand Manager at PakWheels, you will take ownership of driving and executing the brand strategy across all business units. This role requires a highly analytical and strategic thinker who can develop data-driven solutions and drive brand performance. You will be responsible for overseeing brand initiatives, managing campaigns, and ensuring a consistent brand presence while providing leadership in analyzing and improving brand performance through rigorous data analysis and insights.
Key Responsibilities
- Develop and execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
- Monitor key metrics (e.g., brand awareness, market share) and present insights to leadership. Conduct surveys, feedback sessions, and competitor analysis to refine strategies.
- Work with marketing, sales, and product teams to ensure timely and aligned execution of brand initi...