Job Description
We are seeking an experienced and strategic Brand Manager to join our dynamic marketing team.
RESPONSIBILITIES
RESPONSIBILITIES
- Lead, coach, and develop a team of junior managers to ensure high performance and alignment with business goals.
- Drive and execute strategic initiatives to grow core categories and strengthen brand equity.
- Manage and evolve brand architecture across private label portfolios, ensuring consistency and clear positioning.
- Develop compelling brand messaging and storytelling that resonates with target audiences.
- Oversee the launch and expansion of private label brands across food and non-food categories.
- Plan and execute integrated marketing campaigns across digital, social, in-store, and offline channels.
- Utilize data and tools (Excel, Power BI) to generate insights and support data-driven decisions.
- Collaborate with internal stakeholders and manage external agencies for effective execution.
- Track a...