Job Description
Role Summary:
The
Science Diet Brand Manager
is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6 P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.
Responsibilities: Strategic Growth & Omni-Channel Execution
: Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunities Go-To-Market & Innovation Leadership:
Lead the strategic planning...
The
Science Diet Brand Manager
is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6 P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.
Responsibilities: Strategic Growth & Omni-Channel Execution
: Align and implement omni-channel marketing, communication, and media strategies across traditional and digital platforms, using insights and analytics to capture key growth opportunities Go-To-Market & Innovation Leadership:
Lead the strategic planning...