Job Description
Director – Analyst Relations & GTM (Insurance)
We’re seeking a seasoned leader to drive analyst engagement, ABM programs, and sales enablement in the P&C insurance ecosystem. This role will shape market perception, strengthen brand visibility, and directly enable revenue growth.
What You’ll Do
- Build trusted relationships with analysts (Celent, ISG, Avasant, Everest, Forrester, Gartner).
- Influence rankings/evaluations to elevate Organisation’s market position.
- Lead Account-Based Marketing for insurers, reinsurers, and brokers.
- Deliver analyst-backed sales tools (battlecards, playbooks, pitch decks).
- Oversee thought leadership content, co-branded programs, and industry events.
- Track KPIs, optimize campaigns, and refine GTM strategies.
What We’re Looking For
- 12–15 years in B2B marketing, analyst relations & GTM;
7+ years in insurance/InsurTech. - Proven ...