Associate Vice President of Marketing Strategy
S
Sun Life
📍 kitchener, region of waterloo, Canada
Job Description
Lead marketing transformation at Sun Life Global Investments as Associate Vice President, focusing on integrating commercial strategies and enhancing client engagement.
This executive role requires a visionary marketing leader to shape the marketing approach across diverse channels. You will leverage AI capabilities, digital transformation, and personalization to drive business growth, ensuring a seamless experience for advisors and institutional clients.
Key Responsibilities:
• Develop marketing strategies aligned with business objectives
• Direct the go-to-market commercialization process
• Collaborate with Sales and Product teams on strategic priorities
• Customize client journeys and enhance engagement strategies
• Champion data-driven personalization across marketing initiatives
Requirements:
• Over 12 years’ experience in financial services marketing
• Proven track record in integrated, multi-channel marketing
• Extensive knowledge of marketing t...
This executive role requires a visionary marketing leader to shape the marketing approach across diverse channels. You will leverage AI capabilities, digital transformation, and personalization to drive business growth, ensuring a seamless experience for advisors and institutional clients.
Key Responsibilities:
• Develop marketing strategies aligned with business objectives
• Direct the go-to-market commercialization process
• Collaborate with Sales and Product teams on strategic priorities
• Customize client journeys and enhance engagement strategies
• Champion data-driven personalization across marketing initiatives
Requirements:
• Over 12 years’ experience in financial services marketing
• Proven track record in integrated, multi-channel marketing
• Extensive knowledge of marketing t...