Associate Manager, Paid Social (Calgary)

What Youll Do

Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce.

• The Associate Manager, Paid Social owns day‑to‑day channel delivery, leading a dedicated pod to execute high‑quality, performance‑driven campaigns across key social platforms.
• Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights.
• Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery.
• Consult on the tactical strategy for the paid social portion of integrated media plans.
• Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction.
• Ensure the team follows established processes, frameworks, and ways of working.
• Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion,...