Associate Director - Brand & Communications

Eastspring is a global asset manager with Asia at its core. We create a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Eastspring a place where you can Connect, Grow and Succeed.

Key Accountabilities

• Brand Strategy & Competitive Positioning
  • Own and drive Eastspring Malaysia's brand strategy, narrative, and architecture across EIMY and EIMYA.
  • Define and sustain the firm's competitive brand positioning in the Malaysia asset management market.
  • Measure brand equity and report annually to EXCO on brand health, perception, and market standing.
  • Govern the application of Eastspring and Prudential brand standards across all local communications and materials.
  • Oversee trademark and intel...