Associate Brand Manager (Centro)

Associate Brand Manager – Jack Daniel’s

The Associate Brand Manager coordinates and executes key initiatives to reinforce the brand leadership of Jack Daniel’s across Mexico and globally.

Key Responsibilities

• Develop, execute, and monitor annual brand plans while analyzing KPIs, industry trends, and competitor activities; deliver periodic brand reviews and actionable recommendations.
• Coordinate end‑to‑end brand communication and media plans across paid media, experiential activation, and public relations; interface with agencies from creative briefing to campaign evaluation.
• Act as primary liaison between Sales, Customer Marketing, Global, and Regional teams to pitch marketing initiatives, facilitate market visits, and uncover commercial growth opportunities.
• Lead execution of brand experiential platforms and value‑added packaging projects; maintain strict brand guardianship across all channels.
• Manage the operatio...