Associate Brand Manager (Centro)

Associate Brand Manager – Jack Daniel'sThe Associate Brand Manager coordinates and executes key initiatives to reinforce the brand leadership of Jack Daniel's across Mexico and globally.Key ResponsibilitiesDevelop, execute, and monitor annual brand plans while analyzing KPIs, industry trends, and competitor activities; deliver periodic brand reviews and actionable recommendations.Coordinate end‐to‐end brand communication and media plans across paid media, experiential activation, and public relations; interface with agenciesfrom creative briefing to campaign evaluation.Act as primary liaison between Sales, Customer Marketing, Global, and Regional teams to pitch marketing initiatives, facilitate market visits, and uncover commercial growth opportunities.Lead execution of brand experiential platforms and value‐added packaging projects; maintain strict brand guardianship across all channels.Manage the operational marketing budget, including P&L; monitoring, monthly advertising and prom...