Assistant Marketing Manager, Customer Retention Program
G
General Motors
📍 Warren, MI, United States
Job Description
**Job Description**
The **Assistant Marketing Manager, Customer Retention Program (** Sales Brands) will serve as the brand and go-to-market lead across CRP sales brand initiatives, with responsibility for cross-tier coordination, creative governance, and alignment of retail sales-facing touchpoints and integrations. This role will act as the primary conduit for brand creative review and approvals, while identifying future innovation opportunities and pilot programs that strengthen retention performance and dealer execution.
This role requires strong independent judgment, broad cross-functional influence, and the ability to lead complex initiatives across multiple brands, stakeholders, and workstreams with minimal guidance.
**Major Duties and Responsibilities**
**Brand and go-to-market leadership**
+ Serve as the CRP brand and go-to-market lead across Chevrolet, Buick, GMC, and Cadillac sales brands, ensuring alignment to business prioritie...
The **Assistant Marketing Manager, Customer Retention Program (** Sales Brands) will serve as the brand and go-to-market lead across CRP sales brand initiatives, with responsibility for cross-tier coordination, creative governance, and alignment of retail sales-facing touchpoints and integrations. This role will act as the primary conduit for brand creative review and approvals, while identifying future innovation opportunities and pilot programs that strengthen retention performance and dealer execution.
This role requires strong independent judgment, broad cross-functional influence, and the ability to lead complex initiatives across multiple brands, stakeholders, and workstreams with minimal guidance.
**Major Duties and Responsibilities**
**Brand and go-to-market leadership**
+ Serve as the CRP brand and go-to-market lead across Chevrolet, Buick, GMC, and Cadillac sales brands, ensuring alignment to business prioritie...