Assistant Marketing Director

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute integrated marketing strategies aligned with business objectives and event KPIs.
• Lead annual and project-based marketing planning across multiple event portfolios.
• Drive audience acquisition strategies for delegates, visitors, exhibitors and sponsors.
• Continuously identify new marketing opportunities, emerging trends and digital innovations.

Campaign Management

• Lead end-to-end marketing campaigns across digital, social media, email marketing, content marketing, paid advertising, partnerships and public relations.
• Oversee campaign calendars, budgets, timelines and campaign performance.
• Ensure all campaigns deliver measurable ROI and commercial impact.
• Optimize campaigns through continuous testing, reporting and performance analysis.