Assistant Manager, Customer Lifecycle Management
S
Sourceo Pte Ltd
📍 singapore, singapore, Singapore
Job Description
Roles & Responsibilities Job Responsibilities
- Identify and pursue revenue enhancement opportunities and marketing initiatives aimed at achieving revenue targets
- Collaborate with internal stakeholders to align campaign objectives with overall business goals, product launches, and promotional strategies
- Define, implement, and continuously refine the customer segmentation strategy and journey
- Identify key customer segments for targeted campaigns and develop personalized messaging strategies to drive engagement
- Monitor campaign performance, analyze data, and report on key metrics such as open rates, click-through rates and conversion rates to optimize results
- Utilize SQL to extract and analyze customer data, providing actionable insights to optimize campaign performance
- Implement A/B testing and data-driven optimizations to improve campaign effectiveness
- Oversee the end-to-end execution of market...