Purpose & Overall Relevance for the Organization:
Build Brand adidas to be the best sports brand in Taiwan, via comprehensive communication planning and implementation.Provide full support in developing and executing ATL/ BTL/ Digital campaigns according to GTM plans and goals. Including owned, earned, paid media communication, and KOL relationships maintenance. Key Responsibilities:
Planning
Develop brand messaging, brand communications plans, and consumer-focused marketing activations aligned with the overall marketing strategy for the adidas Sport Performance brand, to continuously build brand equity and maximize the impact of brand campaigns and product launches.Plan and execute integrated marketing activations that drive consumer engagement across online and offline touchpoints.Analyze and evaluate campaign effectiveness with supporting data and references.Monitor competitors’...