Assistant Brand Manager/ Brand Manager

Strategic Marketing & Brand Management

• Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty.
• Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.
• Work closely with the Product Development team to ensure that new offerings align with the brand’s image and customer needs.

Advertising & Campaign Management

• Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising.
• Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI).
• Monitor campaign performance using analytics tools, making data-driven ...