Arc'teryx Lifecycle Marketing Leader
A
Arc'teryx Equipment
📍 north vancouver, metro vancouver regional district, Canada
Job Description
Join Arc'teryx as the Lifecycle Marketing Automations Lead, where you will enrich customer experiences through strategic program management. Enjoy a hybrid work environment in North Vancouver.
In this role, you will lead critical lifecycle and transactional marketing programs aimed at elevating customer lifetime value and engagement. Collaborating with Global CRM and other teams, you will leverage detailed insights from customer data to devise successful marketing strategies. Your primary mission is enhancing customer satisfaction from acquisition through loyalty.
Key Responsibilities:
• Direct the content and strategy behind lifecycle marketing
• Work closely with Technology, CRM, and Creative teams
• Analyze marketing data to inform ongoing strategy
• Experiment with strategies to boost customer engagement
• Supervise implementation and tracking of marketing initiatives
Requirements:
• Bachelor’s degree in marketing, business, or similar
• At least 6 yea...
In this role, you will lead critical lifecycle and transactional marketing programs aimed at elevating customer lifetime value and engagement. Collaborating with Global CRM and other teams, you will leverage detailed insights from customer data to devise successful marketing strategies. Your primary mission is enhancing customer satisfaction from acquisition through loyalty.
Key Responsibilities:
• Direct the content and strategy behind lifecycle marketing
• Work closely with Technology, CRM, and Creative teams
• Analyze marketing data to inform ongoing strategy
• Experiment with strategies to boost customer engagement
• Supervise implementation and tracking of marketing initiatives
Requirements:
• Bachelor’s degree in marketing, business, or similar
• At least 6 yea...