ANZ Commercial Marketing Manager
HP Australia
📍 Rhodes, New South Wales, Australia
Job Description
ANZ Commercial Marketing Manager
Description -
Job Summary
As a Commercial Marketing Manager for the ANZ business, you will be responsible for defining Go-to-Market Marketing strategies for our full suite of commercial products. Working with an experience team you will work with significant budgets, leverage cutting-edge digital tools and AI technologies to precisely drive business growth and drive brand preference for HP across Enterprise, Mid-Market (MM) and SMB segments together with the Enterprise Marketing Lead, and SMB Marketing Lead.
Responsibilities
Support the End-to-End B2B Marketing Plans: Together with the marketing leads you will participate in the development of annual and quarterly 4P plans for HP commercial hardware and solutions, including new product positioning, competitive analysis, pricing strategy through to customer insights, journey mapping, message development and tactical planning.
Integrat...