Amazon PPC Specialist

Responsibilities

• Build and manage Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Develop full‑funnel PPC strategies for product launches, ranking, scaling, and profitability.
• Structure campaigns based on best practices: auto/manual keyword match types, ASIN targeting.
• Manage daily budgets, bids, and placement adjustments.
• Conduct in‑depth keyword research using Amazon tools and third‑party software; identify high‑converting keywords, long‑tail opportunities, and negative keywords.
• Perform ASIN targeting and competitor analysis to capture market share.
• Continuously refine keyword lists based on search‑term reports.
• Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS targets.
• Improve CTR, CVR, and sales velocity through data‑driven decisions.
• Scale winning campaigns while controlling wasted sp...