Advocacy Programs Lead — Localized Brand Ambassadorship

Puig in Mexico City seeks a proactive advocate marketing specialist to localize and execute global strategies on TikTok and Instagram. You will lead localized activations, coordinate with cross-functional teams, and drive authentic brand storytelling through advocates.

Responsibilities include developing clear briefs, adapting toolkits for local culture, and measuring program impact with EMV and engagement metrics to inform global improvements.