Job Description
Job Title : Paid Advertising Specialist
About the Role
We are seeking a results-driven Paid Advertising Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven ability to generate leads, sales, and measurable ROI.
Key Responsibilities -
Google Ads Management
- Plan, launch, and optimize Search, Display, Performance Max, Shopping, and YouTube campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and implement optimization strategies to improve ROAS and reduce CPA.
- Set up and manage conversion tracking through Google A...