DUTIES & RESPONSIBILITES
- Portfolio Strategy Planning
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.Review and manage Marketing mix for each product in portfolio in order to optimize promotional effortDevelop a clinical support program (Phase IV, CEP) to support campaign objectivesDevelop the highest standards of training material and programs (with BMs) and make available to Medical RepresentativesDevelop product launch plans (with BMs) and submit to Marketing DirectorWork with BMs and sales management to provide quality product sales forecastingDevelop training strategy (with BMs) to align with LCMBuilds and maintains global AZ network and relationships through attendance of regional/global workshops.- Lead Brand Team
To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorit...